Minority Health
8:53 am
Tue June 4, 2013

Anti-Smoking Program Uses Soccer To Target Latinos

A minority health initiative is using soccer as part of a promotion that encourages Hispanic men to quit smoking.

The program at the University of Arkansas at Pine Bluff announced Monday that is launching a public education initiative aimed at Latinos.

The effort encourages Hispanic men to kick the habit and includes a sweepstakes prize of a trip for four to see a soccer game in Dallas.

The initiative uses slogans that urge Latino smokers to quit because its best for the smoker and his family.