'The Gefilte Manifesto': A Loved, And Loathed, Jewish Staple Gets Updated

Sep 13, 2016
Originally published on September 14, 2016 3:03 pm

First, a confession: I've never liked gefilte fish. The slimy, grey balls of fish from a jar have always struck me as icky.

Turns out, I am not alone.

"I had the same experience as you. I never ate gefilte fish," says Liz Alpern. "It was disgusting to me. I literally think I never ate it, until I started making it."

That's a remarkable statement coming from someone in the gefilte fish business. Alpern is half of the team behind the Gefilteria, which makes artisanal gefilte fish. Yes, that is a thing. Alpern gave me a demonstration at a catering kitchen in Brooklyn.

"So we've got some oil. We've got egg, onion, sugar, kosher salt, a little bit of white pepper," Alpern says. "We also have whitefish that I picked up from the Jewish fishmonger this morning." She blends it all together in a food processor, along with fresh dill and watercress.

Gefilte fish is Yiddish for "stuffed fish." It's a staple of Jewish holiday tables around the world. To Ashkenazi Jews from eastern Europe, it was a delicacy. But it is not so beloved by their American descendants. Ashkenazi cuisine in this country has earned a reputation for being heavy, monochromatic and bland. But Alpern and her business partner, Jeffrey Yoskowitz, say it doesn't have to be.

"We both had a love for these food traditions, and we didn't want to see these traditions die with the older generation," Yoskowitz says. "And so we started making gefilte fish. We were making borscht. We were making all sorts of pickles and sauerkraut. And that became our mission: to sort of revitalize this cuisine."

Yoskowitz and Alpern grew up eating traditional Jewish foods at home in the suburbs of New York. When they were starting their business five years ago, Yoskowitz and Alpern wrote a mission statement that they called The Gefilte Manifesto. That's also the title of their new cookbook. It's got recipes for pastrami and pickles, brisket and blintzes, kugel and kreplach. And of course, three different recipes for gefilte fish. "Of all the Jewish foods," Yoskowitz says, "this is the one that needed the most love."

Yoskowitz remembers that his grandparents in Brooklyn would buy a live fish at the beginning for a week, and keep it in the bathtub until it was time to cook it. Alpern says this is a time-honored tradition that was brought over from the Old World.

"The whole idea culturally is that this fish was so important to the holiday table — so critical, so sacred — that you would give up bathing for a week in order to have gefilte fish," Alpern says. The stay in the bathtub accomplished a couple of goals. It helped to flush out the muddy flavor of a bottom-feeding fish like a carp. And Alpern says it also meant you could shop early and beat the holiday rush.

Alpern and Yoskowitz update their gefilte recipe with a trick from the Jews of Argentina. Instead of poaching the gefilte fish in broth, the way most American Jews do, they bake it in a terrine. The result is lighter, fresher and entirely less icky than the canned gefilte fish I grew up with.

A lot of the recipes in The Gefilte Manifesto are about taking this food back to basics, says Alpern, with good, seasonal ingredients. But she says they're not overly concerned about authenticity.

"It's one thing to make something and associate it with your grandmother," Alpern says. "It's another thing to make something at a table, today, now, with your friends who are cool."

And she says the bathtub is optional.

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AUDIE CORNISH, HOST:

We're about to meet two chefs with a mission, make gefilte fish great again. Brooklyn is home to this campaign. And NPR's Joel Rose is among those who have certain feelings about this classic Jewish food. But he's now tasting it in a new way.

JOEL ROSE, BYLINE: First - a confession. I have never liked gefilte fish. The slimy, gray balls of fish from a jar have always struck me as icky. Turns out I am not alone.

LIZ ALPERN: I had the same experience as you. I never ate gefilte fish. It was disgusting to me. I literally think I never ate it until I started making it.

ROSE: This is Liz Alpern. She's one half of the team behind a business called The Gefilteria, which makes artisanal gefilte fish. Yes, that is a thing. I got a demonstration at a catering kitchen in Brooklyn.

ALPERN: So we've got some oil. We've got egg. We've got onion. There's sugar, kosher salt, a little bit of white pepper. We also have whitefish that I picked up from the Jewish fishmonger this morning - my guy. It's very fresh. I'm really happy about it.

JEFFREY YOSKOWITZ: And we're going to pulse our onions. We're going to kind of get the juices going first.

ROSE: Jeffrey Yoskowitz is the other half of this team. He blends together all those ingredients in the food processer along with fresh dill and watercress. Gefilte fish is Yiddish for stuffed fish. To Ashkenazi Jews from Eastern Europe, it was a delicacy.

But it is not so beloved by their American descendants. Ashkenazi cuisine in general has a reputation for being heavy, monochromatic and bland. Yoskowitz says it doesn't have to be.

YOSKOWITZ: We both had a love for these food traditions. And we didn't want to see these traditions die with the older generation. And so we started making gefilte fish. We were making borscht. We were making all sorts of pickles and sauerkraut. And that became our mission - you know, to sort of revitalize this cuisine.

ROSE: When they were starting out five years ago, Yoskowitz and Alpern wrote a mission statement for their business called the gefilte manifesto. That's also the name of their new cookbook. It's got recipes for pastrami and pickles, brisket and blintzes, kugel and kreplach and, of course, three different recipes for gefilte fish.

YOSKOWITZ: Of all the Jewish foods - of all the foods, this is one that needed the most love. It needed to be, you know, given a new life. My grandparents - my father's side in Brooklyn - you know, they still leave a fish in their tub for a week.

ROSE: That's right - a live fish swimming in the bathtub.

ALPERN: The whole idea, culturally, is that this gefilte fish was so important to the holiday table - it was so critical, so sacred - that you would give up bathing for a week in order to have gefilte fish.

ROSE: Liz Alpern says Jews in the old country might buy a fish at the beginning of the week and keep it in the bathtub until it was time to cook it. This was partly to flush out the muddy flavor of a bottom-feeding fish like a carp and partly so that you could shop early and beat the holiday rush.

Alpern and Yoskowitz update their gefilte recipe with a trick from the Jews of Argentina. Instead of poaching the fish in broth the way most American and European Jews do, they bake it in a tureen.

ALPERN: So I took the gefilte fish out of the oven. It keeps its form really well. And it's piping hot.

ROSE: Oh, that's really good. It's so herby. It's so fresh. It has nothing, like, fishy or icky about it.

Alpern says a lot of their recipes are about taking this food back to basics with fresh, seasonal ingredients. But she says they're not overly concerned about authenticity.

ALPERN: It's one thing to make something and associate it with your grandmother. It's another thing to make something at a table today - now - with your friends, who are cool.

ROSE: And Alpern says the bathtub is optional. Joel Rose, NPR News, New York. Transcript provided by NPR, Copyright NPR.