Related Program: Here and Now High-End London Restaurant Tries New, Dynamic Approach To Pricing By editor • Feb 6, 2018 Related Program: Here and Now TweetShareGoogle+Email Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons) Listen Listening... / The luxury restaurant Bob Bob Ricard (@bobbobricard) in London has adopted dynamic pricing, charging less during off-peak hours. Here & Now‘s Jeremy Hobson talks with Leonid Shutov, founder and owner of Bob Bob Ricard, about how the pricing is affecting business.Copyright 2018 NPR. To see more, visit http://www.npr.org/. TweetShareGoogle+EmailView the discussion thread.