Little Rock Officials Unveil ‘Creative Corridor’ Logo

Apr 21, 2015

Little Rock city officials on Tuesday unveiled a logo and social media sites for the fast-growing Main Street Creative Corridor, part of an official master plan to transform the downtown area into an urban mixed-use, cultural and arts enclave.

City officials said the logo was selected by art groups who will eventually relocate to Main Street, in collaboration with representatives from the city. The new logo will be used on all promotional materials for the Creative Corridor.

“Little Rock’s Creative Corridor is revitalizing Main Street one block at a time, stimulated by the arts rather than a traditional retail base,” said Little Rock Mayor Mark Stodola. “The Creative Corridor is rapidly becoming a mixed-use, work-live environment that is sensitive to the historical context of Main Street, while at the same time celebrating the amazing art organizations that are assembling along the area.”

The Creative Corridor now has a social media presence on the following networks:

Facebook: CreativeCorridorLittleRock
Instagram: @MainStreetLR
Twitter: @MainStreetLR
Hashtag: #creativecorridorLR

A Creative Corridor website was also launched at creativecorridorlittlerock.wordpress.com.

Planning and design for the Creative Corridor was funded by a 2011 Our Town grant from the National Endowment for the Arts. The plan, created by the University of Arkansas Community Design Center and Marlon Blackwell Architects, has received awards from the American Institute of Architects and The American Society of Landscape Architects, among many others.

Certain blocks on Main Street are in the process of being reconstructed to include low-impact development streetscapes with funding provided by a grant from the Arkansas Natural Resources Commission. Once completed, the Corridor will include rain gardens, porous pavers, bioswales, and other techniques to improve water quality.

An increasing number of public, private and nonprofit groups have already invested in Main Street in recent years, officials said. Funding for a wide variety of art and lighting installations for the Corridor is being provided by ArtPlace America and the Educational Foundation of America.

As one of the art initiatives of the Creative Corridor, Little Rock city officials are also now soliciting designers for a large-scale banner art competition. The winning designs will be installed vertically on the parking deck located in the 200 block of Main Street. Each winning design will be awarded a $1,000 cash prize. The deadline for submissions is noon on May 18, 2015. For more information on how to submit a design, visit here.