A recently published Nielson poll finds that Hispanic adults "are 25 percent more likely [than the general online population] to follow a brand."
Statistics aside, how are Latinos incorporating innovative technologies into their daily lives, and what digital strategies are marketers using to reach this increasingly powerful consumer-base?
On Monday, September 16 at 2:00 PM (ET), NPR Tell Me More host Michel Martin invites you to a Google+ On-Air Hangout she is guiding with a handful of influential Latino voices in digital media. They will explore how Latinos are increasingly turning to social media to discover information and amplify their voices to empower Hispanic-American communities.
Joining Martin for Monday's Google+ On-Air Hangout are Plaza Familia CEO and #Latism founder Ana Roca Castro, Laura Martinez of 'mi blog es tu blog' and Being Latino founder Lance Rios – all of whom have built careers centered on finding, and energizing, the digital Latino community.
Help Martin and Tell Me More expand the dialogue for this hangout and follow-up discussions by sharing your thoughts: How are Latinos utilizing social media? Spanish vs. English? "Spanglish"? What is/will be the influence of Latinos in this space? What do you think Martin and our guests should discuss?