A technology company that analyzes consumers’ personal data to help create specifically targeted mobile advertisements will be opening a center in Little Rock. nGage Labs plans to hire 35 skilled workers at an average salary of $100,000 for its new site in the Rivermarket.
Ron Ford, CEO of the Scottsdale, Arizona-based company, told reporters at the Capitol Friday about his enthusiasm for the new expansion, an ‘Analytics Innovation Center’.
“We’re anxious to get this center spun up, start developing the next level of personalization. We can’t wait to get in your mobile device, send you the offers you desperately need although you may not know it yet,” said Ford.
Ford said nGage Labs helps retailers and restaurants craft personalized advertisements and offers directed at shoppers, college students and sporting fans, among others. He said his company ultimately helps people fulfill their consuming needs by analyzing their habits.
State and local officials, including Governor Mike Beebe and Little Rock Mayor Mark Stodola joined Ford in emphasizing the importance of nurturing an industry rich in highly skilled jobs. Stodola praised Ford for adding nGage Labs to the growing list of technology firms that have established sites in Arkansas
“He’s talked about the importance of data, the importance of that data that we have that’s rich, created in Arkansas, loyal to Arkansas,” said Stodola. “And it’s not only nGage Labs, it’s Merkle, it’s HP that’s down in the Rivermarket, it’s Acxiom. It is those types of things that use the scientists and use the research from our institutions to…commercialize and to make money.”
The company will receive $1.05 million in state incentives from the Governor’s Quick Action Closing Fund for infrastructure, training, recruitment and equipment expenses.