The University of Arkansas at Little Rock continues to move forward with exploring the idea of starting a football program, as well as a marching band.
The University says in a statement that it has selected the firm Convention Sports & Leisure of Plano, Texas, to conduct a football and marching band feasibility study.
The purpose of the study is to evaluate whether a football program and marching band would be a "fiscal and meaningful addition" to UA Little Rock and the central Arkansas community.
The cost of the study will be divided among the city of Little Rock, UA Little Rock Athletics, and the Arkansas Department of Parks and Tourism. The University says its portion will come from private funds.
The selection is pending approval by the Arkansas Legislative Council. With approval, the firm will begin its study later this fall with an anticipated completion date in spring.
The study would put exact figures on both a startup and annual cost for Little Rock football.
Disclosure: KUAR is licensed to the University of Arkansas System.