NPR introduces an experiment today that will bring vivid audio experiences to Facebook users — and produce valuable insights for NPR member stations.
As listenership for digital audio increases globally, NPR's experiment will be the deepest audio integration yet between public radio and social media platforms.
For the first time, many Facebook users will be able to play NPR audio clips in their Facebook News Feed. In turn, this listening will contribute to public radio's next social steps.
An experiment built for sharing