Geoff Nunberg

Geoff Nunberg is the linguist contributor on NPR's Fresh Air with Terry Gross.

He teaches at the School of Information at the University of California at Berkeley and is the author of The Way We Talk Now, Going Nucular, Talking Right and The Years of Talking Dangerously. His most recent book is Ascent of the A-Word. His website is www.geoffreynunberg.com.

Wherever you look, this is the year of white working-class males — or, as Donald Trump describes them, "the smart, smart, smart people that don't have the big education." Who are they, and why are they sticking with Trump even as other voters are peeling away?

"I am the law-and-order candidate."

With that proclamation in his acceptance speech, Donald Trump made it official that he'd be recycling the themes and language of Richard Nixon's 1968 campaign. A lot of observers were quick to point out that 2016 is no 1968 and that Donald Trump is no Richard Nixon. As it happens, "law and order" isn't what it once was, either.

"The way kids speak today, I'm here to tell you." Over the course of history, every aging generation has made that complaint, and it has always turned out to be overblown. That's just as well. If the language really had been deteriorating all this time, we'd all be grunting like bears by now.

The French have gotten themselves into one of their recurrent linguistic lathers, this one over the changes in their spelling that will be taking effect in the fall. The changes were originally proposed more than 25 years ago. But nothing much came of them until the government recently announced that they'd be incorporated in the new textbooks, at which point traditionalists took to the barricades.

Talk about belated recognition. At its meeting in Washington, D.C., on Jan. 7, the American Dialect Society voted to make the 600-year-old pronoun "they" their word of the year for 2015. Or more precisely, a particular use of that pronoun that grammarians call the singular "they." This is the "they" that doesn't care whether it's referring to a male or female. As in "If I get a call, tell them they can call me back." Or "Did someone leave their books here?"

The obvious candidates for word of the year are the labels of the year's big stories — new words like "microaggression" or resurgent ones like "refugees." But sometimes a big theme is captured in more subtle ways. So for my word of the year, I offer you the revival of "gig" as the name for a new economic order. It's the last chapter in the life of a little word that has tracked the rise and fall of the great American job.

To listen to the media tell it, "so" is busting out all over — or at least at the beginning of a sentence. New York Times columnist Anand Giridharadas calls "so" the new "um" and "like"; others call it a plague and a fad.

"I tell it like it is." Chris Christie made this his campaign slogan. Donald Trump repeats it whenever he's challenged on something he has said. And Scott Walker, Rick Perry, Mike Huckabee, John Kasich and Rick Santorum have said the same thing. It's the conventional pledge of candor, or what passes for it in American public life.

We English-speakers take a perverse pride in the orneriness of our spelling, which is one reason why the spelling bee has been a popular entertainment since the 19th century. It's fun watching schoolchildren getting difficult words right. It can be even more entertaining to watch literate adults getting them wrong.

HBO's Silicon Valley is back, with its pitch-perfect renderings of the culture and language of the tech world — like at the opening of the "Disrupt" startup competition run by the Tech Crunch website at the end of last season. "We're making the world a better place through scalable fault-tolerant distributed databases" — the show's writers didn't have to exercise their imagination much to come up with those little arias of geeky self-puffery, or with the name Disrupt, which, as it happens, is what the Tech Crunch conferences are actually called.

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