The Arkansas Lottery says sales of its instant scratch-off tickets continue to increase.
After a gentle five-month upswing in instant ticket sales, December saw sales jump to almost $28 million, an increase of 12 percent over instant sales in December 2013.
Lottery Director Bishop Woosley says the sales increase is encouraging. Woosley says that even in an unseasonal cold snap, sales have risen. He credited the increase to a new ad campaign and improvements in game offerings.
A new game introduced on Tuesday is the $20 5th Anniversary Millions instant ticket, which celebrates the fifth year the lottery has raised revenue for the Arkansas Academic Challenge Scholarship.
The Arkansas Lottery provides scholarships to Arkansas residents enrolled in public and private nonprofit two-year and four-year colleges and universities within the state.