ASU Warns Halter: Stop Using 'Arkansas Promise'

May 15, 2013

Arkansas State University is warning Bill Halter that it owns the trademark to the "Arkansas Promise  Scholarship" and says the Democrat needs to stop using a similar phrase in his campaign for governor.

One of Halter's policy proposals is called the "Arkansas Promise."

The program would pay college tuition for Arkansas high school graduates who maintain a 2.5 grade point average, attend school in state and qualify for the state's lottery scholarship.  

The Arkansas Democrat-Gazette reports that Arkansas State registered a trademark for its Arkansas Promise Scholarship in 2010 with the secretary of state.  

A spokesman for Halter says the Arkansas Promise is not a scholarship and would not interfere with ASU's trademark.  

Halter and former U.S. Rep. Mike Ross are both running for the Democratic nomination for governor.