Sex And The Symphony

Alison Balsom and Nicola Benedetti

Credit classicfm.com

Effective marketing in classical music cannot be discounted, especially for the female musician.

The idea that “sex sells” is ever present, as in popular music, with violinist Nicola Benedetti and trumpeter Alison Balsom being two of those marketed in a way which accents their feminism.

Indeed, Balsom has been referred to as the “trumpet strumpet’, but both women are laughing all the way to the bank.