Slogan Erring

Sep 29, 2017

This word game will melt in your mouth, not your hands. We took famous corporate slogans and changed one letter to reflect a new demographic the brand is targeting. This Cud's for You!

Heard On Melissa Joan Hart And Amy Seimetz: Multi Multi-Hyphenates

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OPHIRA EISENBERG, HOST:

Our next two contestants will show off their smarts in a word game about corporate slogans. Maybe they're born with it. Maybe it's years of social alienation. Let's meet them. First up, Heather Strickland on buzzer number one.

(SOUNDBITE OF BELL)

EISENBERG: You're a young adult fiction writer. Welcome.

HEATHER STRICKLAND: Thank you very much for having me.

EISENBERG: Your opponent is John DeLamar-Kanter on buzzer number two.

(SOUNDBITE OF BELL)

EISENBERG: You're a special education high school English teacher using podcasts and graphic novels to trick kids into thinking learning is cool.

JOHN DELAMAR-KANTER: Oh, yeah.

EISENBERG: Welcome.

DELAMAR-KANTER: Thank you.

EISENBERG: Remember, Heather and John, win two of our games and you go off to the final round. Let's go to your first game. Heather, what's a jingle that you always remember?

STRICKLAND: I always get the Kit Kat bar. (Singing) Give me a break. Give me a break. Break me off a piece of that - see. It's stuck in my head.

EISENBERG: That's good. No, that's good.

STRICKLAND: Thank you.

EISENBERG: Do you like that candy bar?

STRICKLAND: I do. It's not my favorite. Take 5 is my favorite, but...

EISENBERG: Oh, yeah. I know. And that is also kind of a give-me-a-break slogan.

STRICKLAND: It is, yeah.

EISENBERG: You're really into breaks.

(LAUGHTER)

EISENBERG: Five minutes. John, what's a jingle you always remember?

DELAMAR-KANTER: My husband and I always disagree on this, the Daisy sour cream jingle. It's - do a dollop of Daisy. He is convinced it's - what would you do for a dollop of Daisy? Which is actually Klondike, but...

JONATHAN COULTON: Yeah. It's - what would you do for a Klondike bar? That's right. What would I do for some sour cream? Not very much.

DELAMAR-KANTER: (Laughter).

COULTON: It's like $1.79. I can buy my own.

EISENBERG: Your first challenge is a word game. So in this game, we took famous corporate slogans and changed one letter in them to reflect a new demographic the brand is going after.

COULTON: For example, if I said highway maintenance workers will hit the road for whoppers and fries once they hear this updated Burger King slogan, you would answer - pave it your way. Changing one letter in Burger King's slogan - have it your way.

EISENBERG: Here we go. Subway sandwiches left the zombie market untapped for too long, so they put a lot of brains into their new marketing campaign. Just talk through everything you want.

(SOUNDBITE OF BELL)

EISENBERG: John.

DELAMAR-KANTER: Eat Fred.

(LAUGHTER)

COULTON: Wow.

EISENBERG: There are so many things I like about that answer.

(LAUGHTER)

EISENBERG: Heather, can you steal?

STRICKLAND: Eat flesh.

DELAMAR-KANTER: Oh.

EISENBERG: Eat flesh is what we were going for.

(APPLAUSE)

COULTON: After a meal of dried grass, propose to your equine fiance with a wedding ring from Kay Jewelers' new line of jewelry for horses. I know - what?

(SOUNDBITE OF BELL)

COULTON: John.

DELAMAR-KANTER: Every kiss begins with hay.

COULTON: Yes, it does.

(CHEERING)

EISENBERG: But if you're a commitmentphobe (ph), you can reply to that proposal with whoa.

(LAUGHTER)

EISENBERG: Hoping to entice cows, goats and sheep, Anheuser-Busch rolled out a beer with this chewy refresh of their classic slogan.

(SOUNDBITE OF BELL)

EISENBERG: John.

DELAMAR-KANTER: This cud's for you.

EISENBERG: Yeah. Yeah.

(APPLAUSE)

DELAMAR-KANTER: I'm Southern.

COULTON: Skittles revamped their catchphrase in an effort to win over collage artists, paper mache enthusiasts and decoupagers.

(SOUNDBITE OF BELL)

COULTON: Heather.

STRICKLAND: Paste the rainbow.

COULTON: Paste the rainbow. That's right.

EISENBERG: I've always said if you can reach the decoupagers, you're set for life.

COULTON: That's right. After more than 20 years, California's dairy farmers adjusted their inquisitive slogan with the help of an actress from "Black Swan" and "That '70s Show." Maybe a hint from our puzzle guru?

GREG PLISKA: The dairy slogan could be translated as, do you have this dairy product?

(SOUNDBITE OF BELL)

COULTON: Heather.

STRICKLAND: Got Mila.

COULTON: That's right.

EISENBERG: This is your last clue. Campbell's Soup is going after termites and beavers with this updated pitch.

(SOUNDBITE OF BELL)

EISENBERG: John.

DELAMAR-KANTER: Mm-mm (ph), wood.

EISENBERG: Yeah.

(APPLAUSE)

EISENBERG: A bonus point, just in our hearts, for delivery.

(LAUGHTER)

EISENBERG: Puzzle guru Greg Pliska, how did our contestants do?

PLISKA: Well, I have to say, Heather and John, you both did an amazing job with a tough game. But, John, you edged out a victory.

(APPLAUSE)

EISENBERG: If you listen to this show and say I'm loving it, then be all that you can be and join us in person. For information on our live shows, including our October show in Orlando, go to amatickets.org because we do trivia right. Coming up, if you like long shawls and showrunners, you're in luck. We've got a game about Fleetwood Mac and another special guest, actor-director Amy Seimetz. I'm Ophira Eisenberg and this is ASK ME ANOTHER from NPR. Transcript provided by NPR, Copyright NPR.